For years, Kia has been sponsoring the Superbowl with very expensive advertising. Their goal is to generate interest and drive potential customers to their web site.
Unfortunately, their site always crashed with the huge amount of traffic during the big game. In 2016, Ursa Tools came to the rescue. For the first time in five years, Ursa Tools was able to keep the site running flawlessly, handling an average of 300,000 unique customers a minute. Another first was that Kia sold 10,000 more cars in February and March than their rival and primary superbowl sponsor Hyundai, as a direct result of Ursa Tools' help.
Unfortunately for them, they didn't have Ursa Tools for the 2017 superbowl. Their site reverted back to constant crashes, lost revenue and a waste of premium advertising dollars.
We are currently working on bringing back Ursa Tools to Kia, and help them become a superbowl success for the forseeable future.